A high-level tourism delegation from China’s Sichuan Province paid an official visit to the Nepal Tourism Board (NTB) on Wednesday, marking another positive step toward strengthening tourism cooperation between Nepal and China.
The five-member delegation was led by Mr. Chen Guanghao, Director General of the Sichuan Provincial Department of Culture and Tourism. During discussions with Nepal Tourism Board officials, both sides explored new opportunities to expand bilateral tourism through stronger collaboration in cultural exchange, adventure tourism, and Buddhist heritage tourism.
The visiting delegation highlighted the importance of developing long-term partnerships that encourage greater people-to-people connections, tourism promotion, and sustainable growth within the tourism sectors of both countries. The meeting also focused on identifying areas where Nepal and Sichuan can work together to create attractive travel experiences for international visitors.
Representing the Nepal Tourism Board, Mr. Hikmat Singh Ayer, Officiating Chief Executive Officer, emphasized Nepal’s accessibility for Chinese travelers, noting that its close geographical location and short flight duration make Nepal an ideal international destination for visitors from Sichuan Province.
He also stressed the value of organizing Familiarization (FAM) Tours for Chinese travel influencers, media professionals, celebrities, and digital content creators. According to him, firsthand experiences shared by influential personalities can significantly enhance Nepal’s visibility in the Chinese market and encourage more travelers to choose Nepal as their next destination.
The meeting reflects the continued commitment of both Nepal and China to strengthening tourism ties through strategic collaboration, destination promotion, and cultural exchange. With China remaining one of Nepal’s key international tourism markets, initiatives such as these are expected to contribute to increased visitor arrivals and deeper cooperation between the two destinations.