The Madhesh Travel Mart has officially launched in Janakpur, Nepal – a four-day tourism event organized by NATTA Madhesh Province to showcase the religious sites, cultural traditions, and tourism potential of Madhesh Province to domestic and international markets.
Locations: Janakpur · Bara · Birgunj, Nepal
What is Madhesh Travel Mart?
Madhesh Travel Mart is a dedicated tourism business event designed to position Madhesh Province as an emerging tourism destination in Nepal. Organized by NATTA (Nepal Association of Tour and Travel Agents) Madhesh Province with backing from the Nepal Tourism Board, the mart brings together key stakeholders across Nepal’s tourism industry.
The event features business-to-business networking sessions, destination presentations, tourism panel discussions, and familiarization tours – giving travel trade professionals firsthand exposure to the region’s attractions.
Top Tourism Destinations Featured at the Mart
- Janakpur – The sacred birthplace of Goddess Sita and a major Hindu pilgrimage destination, home to the iconic Janaki Mandir.
- Birgunj – A vital Nepal–India border gateway city with growing commercial tourism appeal.
- Bara District – Rich in natural landscapes and cultural heritage, including Nijgadh’s emerging tourism corridor.
Nepal – India Cross-Border Tourism Collaboration
A key focus of Madhesh Travel Mart is strengthening cross-border tourism between Nepal and India. Given Madhesh Province’s shared border with the Indian states of Bihar and Uttar Pradesh, the event actively involves Indian travel trade representatives. This bilateral engagement aims to grow religious tourism circuits, especially among pilgrims visiting Janakpur and surrounding sacred sites.
According to NATTA Madhesh Province President Mohan Prasad Sharma, the mart is expected to open new business opportunities and improve destination visibility across both domestic and international markets.
Why Madhesh Province is an Emerging Tourism Destination
Despite being home to some of Nepal’s most significant religious and cultural attractions, Madhesh Province has historically received less tourism attention than the hill and mountain regions. Events like Madhesh Travel Mart are helping change that narrative by creating structured platforms for destination marketing, investor engagement, and tourist outreach.
The province’s strategic location on the Nepal–India Tarai corridor, combined with its religious heritage, festivals, and warm hospitality culture, makes it a compelling destination for cultural and spiritual travelers.
Quick Answers (FAQ)
| What is Madhesh Travel Mart? Madhesh Travel Mart is a four-day tourism promotion event organized by NATTA Madhesh Province with support from the Nepal Tourism Board. It connects tourism entrepreneurs, tour operators, and travel trade representatives from Nepal and India to highlight the region’s tourism offerings. |
| Where and when is Madhesh Travel Mart held? The event runs from June 12, 2026 across three key destinations: Janakpur, Bara, and Birgunj in Madhesh Province, Nepal. |
| Who can participate in Madhesh Travel Mart? Tourism entrepreneurs, tour operators, travel agencies, hospitality businesses, and travel trade representatives from Nepal and neighboring India are all invited to participate. |
| What tourism attractions does Madhesh Province offer? Madhesh Province is known for its religious tourism – particularly Janakpur, the birthplace of Goddess Sita – along with cultural heritage sites, historical attractions, local festivals, and unique Madheshi traditions. |
